3100 BENEDICT CANYON DR

Beverley Hills, CA 90210

Sold For

$15,000,000

WE PROVIDE REAL ESTATE SOLUTIONS FOR FIDUCIARES

Client / Background

Evaluating the asset, the (FTC) Federal Trade Commission took over the subject property and appointed Steve Donell, as Receiver. The Seymour Group was engaged to provide a (BOV) Broker’s Opinion of Value which came to $15,000,000. With the BOV in place, the court approved the hiring The Seymour Group as the new listing agent.

Residential

The Problem

The home was previously listed with a different well known westside agent and was on the market for a combined 618 days which saw four price reductions from $22,000,000 to $15,000,000. Even after multiple price reductions, the residence did not sell.

Our Solution

We utilized our in-house media team to create a visual narrative that included glamorous models, high end cars, and a remarkably talented dog. This accompanied by artistic photography and a 3D tour of the home created a compelling virtual vision that engaged interested parties. This vision (film link here) attracted substantial attention across the realty community, winning praise and approval from brokers and buyers alike.

Our Approach

The Seymour Group ONLY represents Sellers. Our collaboration with the brokerage community elicits significant interest, activity, and traffic. We approached this home as we do all our properties, presenting cogent assessments that merit attention from Buyers throughout the market. In this particular instance, we highlighted the comfort and elegance that defines this extraordinary modern Italian Villa.

Our Results

Within 21 days of listing the home, we received multiple offers, thereby establishing a competitive environment. Through our strategic negotiating powers, we ultimately accepted an offer of $15,500,000. We opened escrow after only 37 days on the market. The buyer, a prominent executive at HBO related to our vision from the very start.

Key Takeaways

1.

The Seymour Group invests marketing dollars that result in significant engagement from agents and buyers.

2.

The Seymour Group’s in-house marketing team constructs client-centered marketing strategies. In the case at hand, state-of-the-art digital media, featuring the property’s premier assets and attractions, brought multiple potential buyers inside for a virtual visit, vastly expanding the pool of interested parties.

3.

The Seymour Group sells properties even when other agents cannot.